Is Pabst Blue Ribbon Woke?

Is Pabst Blue Ribbon Woke?

Pabst Blue Ribbon (PBR) is a beer brand that has gained popularity over the years for its affordability and nostalgic appeal. However, in recent times, there has been speculation about whether PBR is truly “woke” or socially conscious. This article aims to delve into the topic and provide a comprehensive analysis of PBR’s stance on social issues.


The Perception of PBR

PBR has often been associated with a working-class image, appealing to blue-collar workers and hipsters alike. Its affordability and retro branding have made it a popular choice among those seeking an alternative to mainstream beers. However, this perception has also led to criticism of PBR as a “cheap” and “watery” beer. Despite this, PBR has managed to maintain a loyal following and even gained a cult-like status among some beer enthusiasts.

PBR’s Social Media Campaigns

One aspect that has sparked controversy regarding PBR’s social consciousness is its social media campaigns. In 2022, PBR faced backlash for its “Wet January” campaign, which was seen as inappropriate and insensitive towards those participating in Dry January. The company later apologized for the campaign, acknowledging the misstep. This incident raised questions about PBR’s understanding of social issues and its ability to navigate sensitive topics.

PBR’s Ownership and Leadership

Another factor that influences the perception of PBR’s social consciousness is its ownership and leadership. In 2014, PBR was acquired by Blue Ribbon Intermediate Holdings LLC, a partnership led by Eugene Kashper, a beer entrepreneur . Kashper has been vocal about his commitment to revitalizing the brand and positioning it as a craft beer alternative. However, it is important to note that PBR’s ownership does not necessarily dictate its stance on social issues.

PBR’s Engagement with Social Causes

While PBR may not have a reputation for being overtly socially conscious, the brand has shown some engagement with social causes. For example, PBR has been involved in supporting various charitable initiatives, including partnerships with organizations such as the Pink Boots Society, which aims to empower women in the beer industry. These efforts indicate a willingness on PBR’s part to contribute positively to social causes.


In conclusion, the question of whether Pabst Blue Ribbon is “woke” is subjective and depends on individual perspectives. While PBR has faced criticism for its marketing campaigns and the perception of its beer quality, it has also demonstrated some engagement with social causes. Ultimately, it is up to consumers to decide whether they consider PBR to be socially conscious based on their own values and priorities.

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