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Diversification of Game Portfolio
One of the key factors behind Scopely’s growth is their ability to diversify their game portfolio. Instead of relying on a single hit game, Scopely has developed and published a wide range of mobile games across various genres. This approach has allowed them to capture a larger audience and mitigate the risk associated with relying on a single title for revenue. By offering games that cater to different interests and play styles, Scopely has been able to attract a diverse user base and maintain steady growth.
Furthermore, Scopely has been successful in acquiring licenses for popular intellectual properties (IPs) such as The Walking Dead and WWE. By leveraging these well-known brands, Scopely has been able to tap into existing fan bases and generate significant interest in their games. This strategy has proven to be highly effective in driving user acquisition and engagement.
Focus on User Engagement and Monetization
Scopely understands the importance of keeping users engaged and monetizing their games effectively. They have implemented various strategies to achieve this. Firstly, they prioritize creating immersive and engaging gameplay experiences that keep players coming back for more. By continuously updating their games with new content, events, and features, Scopely ensures that users have a reason to stay engaged and invested in their titles.
In terms of monetization, Scopely has adopted a “freemium” model, where the games are free to download and play, but offer in-app purchases for additional content or enhancements. This approach allows them to generate revenue from a large user base while still providing a free entry point for players. Additionally, Scopely has implemented effective advertising strategies within their games, striking a balance between generating ad revenue and maintaining a positive user experience.
Strategic Partnerships and Collaborations
Scopely has also been successful in forming strategic partnerships and collaborations with other companies in the gaming industry. By joining forces with established brands and developers, Scopely has been able to leverage their expertise and resources to enhance their games and reach a wider audience.
For example, Scopely partnered with Hasbro to develop and publish the popular mobile game “Yahtzee with Buddies.” This collaboration not only allowed Scopely to tap into the existing fan base of the classic board game but also benefited from Hasbro’s brand recognition and marketing capabilities. Such partnerships have proven to be mutually beneficial, enabling Scopely to expand their reach and increase their user base.
Investment in Talent and Technology
Scopely recognizes the importance of investing in talent and technology to stay ahead in the competitive mobile gaming industry. They have assembled a team of experienced professionals who are passionate about creating high-quality games. By fostering a culture of innovation and creativity, Scopely has been able to consistently deliver engaging and visually appealing games that resonate with players.
Moreover, Scopely has made significant investments in technology infrastructure to support their growing user base and ensure smooth gameplay experiences. They have developed robust backend systems that can handle millions of concurrent players, ensuring minimal downtime and optimal performance. This commitment to technical excellence has contributed to Scopely’s reputation as a reliable and trustworthy mobile gaming company.
Scopely’s journey from a $20 million valuation to a $50 million valuation in Burlingame is a testament to their strategic approach and commitment to excellence. Through diversification, user engagement, strategic partnerships, and investment in talent and technology, Scopely has been able to achieve remarkable growth in the mobile gaming industry. As the industry continues to evolve, it will be interesting to see how Scopely adapts and continues to thrive in this dynamic landscape.